Source : financemagnates, Wednesday, 24/7/2024
Online trading company CFI has announced a multi-year partnership with seven-time Formula 1 world champion Lewis Hamilton, appointing him as its new global brand ambassador.
Lewis Hamilton joined CFI as a Global Brand Ambassador
According to a press release, CFI has entered into a multi-year partnership with Lewis Hamilton, who has been competing in the Formula 1 World Championship since 2007, currently for the Mercedes-AMG Petronas team .
Hamilton holds seven championship titles to his name, the last of which he won in 2020, and three titles for the runners-up. Alongside Michael Schumacher, he is the most decorated driver in Formula 1, with the most race wins, podium finishes, and pole positions..
As part of this collaboration, CFI will be able to use Hamilton’s presence in its marketing materials. In addition, the broker made a donation to Mission 44, a foundation run by Hamilton that aims to build a more inclusive future for young people..
Hisham Mansour, Co-Founder and Managing Director of CFI, commented: “Joining Hamilton as a new CFI brand ambassador marks an exciting new chapter in our journey.” “Being a leading figure in the sport is perfectly aligned with CFI being a leader in the field, making this partnership an exemplary collaboration..”
This is certainly not the first partnership for CFI in the world of sports. The company is the official sponsor of Italian football legend AC Milan and supports the Jordan football and basketball federations, as well as Lebanon. A few months ago, the company also signed a collaboration agreement with another famous football brand, Paris Saint-Germain, over the next two years..
Hamilton stated he was “excited” to join CFI as a global brand ambassador. Driver believes the new partnership “aligns with our shared drive to achieve excellence and innovation.””.
Hamilton concluded: “I admire CFI’s dedication to providing the best tools and conditions to its customers.”.
Standard folders and a new license
Recent financial reports indicate a significant rise in CFI performance metrics. The online trading provider announced a significant increase in trading volumes for the first quarter of this year, with figures exceeding $557 billion. This represents an 80% year-on-year growth compared to the same period of the previous year..
Coinciding with this volume growth, CFI has seen its customer base expand. The company announced an 80% increase in the number of active users compared to the first quarter of 2023, indicating strong customer acquisition and retention strategies.
In a separate announcement, CFI revealed its entry into the South African market, marking an important step in its global expansion strategy. CFI has obtained a Class 1 Financial Service Provider License (FSP) from the Financial Sector Conduct Authority of South Africa to facilitate this expansion.
