Source: financemagnates, 17 /12/2024
This deal represents the broker’s first sporting sponsorship, including the Paris Saint-Germain brand and match day assets. The club had partnerships with CFI until June 2026 and with Hot Forex for the 2021/22 season.
Culture Capital, a global forex broker, has signed a partnership agreement with Paris Saint-Germain. This marks Culture Capital’s first sponsorship in sports.
The deal names Culture Capital as Paris Saint-Germain’s exclusive forex and online trading partner in Asia. Paris Saint-Germain is the current French league champion and has won the title 12 times.
Culture Capital collaborates with Paris Saint-Germain
Benjamin Sheen, CFO of Culture Capital, said: “PSG’s strong Asian fan base provides us with an excellent foundation for growing brand vision and engagement.”
The agreement was facilitated by the sports marketing agency Sport Quake. Under the partnership, Culture Capital aims to promote its business services to Paris Saint-Germain supporters in Asia and football fans around the world.
Sheen added: “We are excited to bring our trading expertise to Paris Saint-Germain fans and beyond, giving them the opportunity to connect with our brand and the world of online trading.”
Sport Quake facilitates care
As part of the transaction, Culture Capital will have access to PSG’s marketing assets. This includes the use of PSG’s intellectual property, virtual LED branding, hospitality offers, and match day sponsorship packages.
Matt House, CEO of Sport Quake, commented: “For more than a decade, we’ve been connecting brands around the world with the sport’s top names, helping them increase brand awareness and build brand trust.”
“We are delighted to support Culture Capital in its first sports sponsorship project. It marks an important step in the history of its brand”.
The deal names Culture Capital as Paris Saint-Germain’s exclusive partner in the field of Forex and online trading in Asia. Paris Saint-Germain is the current French league champion and has won the title 12 times.
CFI and Hot Forex expand their global presence through partnerships with Paris Saint-Germain
CFI Financial Group has announced a strategic partnership with Paris Saint-Germain (PSG) that runs until June 2026. According to the company, the collaboration links finance and sports, as CFI aims to strengthen its position as a leading broker in the MENA region.
Earlier, Hot Forex renewed its official partnership with Paris Saint-Germain for the 2021/22 season, Finance Magnates reported. The extension aims to expand Hot Forex’s global presence and continue to engage clients and football fans through new activities while promoting the shared values of online and football trading.
“We are excited to bring our trading expertise to Paris Saint-Germain fans and beyond, giving them the opportunity to connect with our brand and the world of online trading.”
