In October 2024, Italian retail sales witnessed a remarkable decline in some fields, as the amended index decreased by the retail trade by 0.5% by value, while the volume decreased by 0.8% compared to the previous month. This decline indicates a decrease in commercial activity in some sectors, although other indicators show a gradual improvement in the market.
However, over the three months ending in October 2024, the value of retail sales increased by 0.6%, while sales volume increased by 0.3% compared to the same period in the previous year. This indicates that commercial performance was positive in the medium term, which reflects an increase in the demand for products between August and October 2024.
Annual growth: a look at general trends
When looking at the results on an annual basis, we find that the value of the Italian retail trade increased by 2.6%, while the size increased by 1.5%. This improvement reflects relatively stability in the Italian economy, as consumers seek to increase spending on goods, despite the surrounding global economic conditions.
Distribution and sales through various channels
In October 2024, sales distribution was characterized by strong growth in some sectors, with a large -scale distribution annual increase by 3.2%. The distribution also witnessed a small growth of 1.9%. However, the sector, which reflects a remarkable decline, was retail sales outside the stores, as it decreased by 0.4%. This decrease reflects the challenges facing the traditional retail sector in the face of rapid growth of online sales.
On the other hand, online sales witnessed a strong growth on an annual basis, increasing by 4.7%. This strong growth highlights the continuous shift towards e -commerce in Italy, a trend that many global markets follow in light of technological changes and consumer behaviors.
Non-food products: different growth between sectors
In the category of non -nutritional products, different results were observed in the annual performance. Where some sectors recorded a noticeable increase in sales, while other sectors recorded a decline. For example, cosmetics and hygiene tools recorded the largest growth, as their sales increased by 6.4%. Home electrical appliances, audio and video equipment also witnessed 6.1%growth. This increased interest by consumers reflects the products that enhance their comfort and the quality of their lives, especially in light of the increasing work and increased need for home appliances.
On the other hand, some other sectors witnessed a decrease in sales, such as shoes, leather goods and travel supplies, which recorded a decline of 1.9%. This decline can reflect the low demand for these products in light of the difficult economic conditions that many individuals are going through, in addition to changes in consumer behavior after the Koruna.
Future conclusions and analysis
By analyzing retail sales in Italy during October 2024, some important trends can be observed that companies should take into account when planning their future strategies. First, continuous growth in online sales is one of the most prominent trends that dominate the market. Given that online sales have witnessed a noticeable increase, this trend is likely to continue in the future. Thus, retailers must enhance their digital strategies to meet the needs of consumer.
Second, strong growth in some sectors such as cosmetics and home appliances indicates that there are opportunities to grow in certain categories of products. Companies must focus on these groups that are increasingly attention from consumers, while improving the quality of service and offers they provide in these areas.
On the other hand, the traditional distribution outside the stores continues to face great challenges. With the increasing demand for online shopping.
Trends in economic policy: its impact on retail sales
Economic policies that can directly affect retail sales include:
- Monetary Policies and interest rates:
The Central Bank’s monetary policies are a decisive factor in directing the economy in general. For example, when the central bank raises interest rates, borrowing becomes more expensive. This may lead to a decrease in consumer spending, as consumers tend to reduce their purchases from large goods and unnecessary purchases. In contrast, if the central bank reduces interest rates, this encourages increased borrowing and spending, which may enhance retail sales.
The effect of monetary policy on retail sales can be particularly observed in credit -based sectors, such as car sales and furniture, as changing interest has a direct impact on the purchasing decisions of consumers.
- Tax Policies:
Taxes are the main factors that affect individuals ’income and spending. If the government decides to raise taxes on income or commodities, consumers may face a decrease in purchasing power, which leads them to reduce their spending on luxury goods and focus on their basic needs only. On the other hand, tax cuts can be encouraged or tax incentives to increase consumer spending, thus enhancing retail sales.
For example, if the government provides tax exemptions to consumers or discounts on basic commodities, the demand for the purchase of these goods may improve.
which contributes to increasing sales. In the case of Italy, tax incentives are one of the most important government tools to support the economy and increase domestic demand.
Future expectations: Challenges and opportunities
Regarding the expectations of retail sales in Italy in the future, experts expect the current trends to continue to dominate the market. Certain sectors such as e -commerce and technology devices may witness continuous growth.
while the traditional trade sector outside stores may experience continuous challenges.
